As a personal design project, I created a brand called Rejuve. Rejuve is a skincare brand targeted towards aesthetically-driven young adults who are looking for a skincare brand with a visual identity that matches their creative energies. Rejuve’s visual identity promises glowing skin that looks as ethereal as the brand’s visual presentation and aesthetics, and doubles as decor for the consumers’ vanities and shelves. Rejuve’s visual identity invokes the promise that its products will make consumers feel refreshed and rejuvenated.